Privacy Policy | PHS West

Privacy Policy

PHS West, Inc. (hereinafter, PHSW) is committed to maintaining the privacy and security of our website visitors.

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or submit a form on (the “Site”). This privacy policy does not cover information that you submit on third party websites, apps, social platforms (“Platforms”) even if we communicate with you on those sites. For example, if you post something on Facebook, Twitter or Pinterest, that information is governed by the privacy policies on those Platforms.

Personal Information We Collect

PHSW takes the utmost care to ensure that the personal information we obtain from you is not used in a way that you may be unaware of or not agreeable to. You may wish to submit an information request to our company, sign up for a virtual demo, request a quote, or submit a ticket for technical support. In response, we may ask for information such as your name, email, company phone number and address. We refer to this information as “Order Information.” In the event you opt to provide us with this information, we will only use it for the purposes specified.

Information We Automatically Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.” We collect Device Information using cookies, pixels, web server logs, and other technologies as documented under the section Third-Party Cookies.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

Use of Information Collected

We use the Order Information you provide about yourself to contact you, to help complete a request, for technical support, marketing, business communications, or for other purposes described in the context of the form. PHSW does not sell, rent or share any of your personal information.

Aggregate Device Information, collected through cookies is used help us to (1) remember your information so you do not have to re-enter it, (2) track and understand how you use and interact with our Site, (3) tailor the Site and our advertising around your preferences, (4) manage and measure the usability of the Site, (5) understand the effectiveness of our content, (6) otherwise enhance the Site and our product offerings, and (7) protect the security and integrity of our Site.

Sharing Your Personal Information

We share your Personal Information with third parties only to help us use your Personal Information, as described above. We use the following third-party service providers below to process and store your data.

  • Live Help Now, which we use to facilitate live chat functions. You can read more about how Live Help uses your Personal Information here:
  • Constant Contact, which we use to manage email marketing subscriber lists and send emails to our subscribers. You can read their privacy policy here:
  • To improve website performance, PHSW may share aggregated data with third parties, such as Google Analytics, collectively and in an anonymous way. We use this aggregated data only as explained in this Privacy Policy. Disclosure of aggregated data does not reveal personal information about individual Site users in any way that identifies who they are or how to contact them.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Third-Party Cookies

1. Google Analytics

PHSW uses Universal Google Analytics to monitor performance and track information about its visitors including demographic and interest-based data. This information helps us understand our audience and tailor our website and marketing communication for an optimal user experience. You can learn more about how Google Analytics processes information here: Google Analytics Terms of Use and Google Privacy Policy.

PHSW and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and anonymous identifiers to determine visitor’s age and demographics. When someone visits a website that has partnered with the Google Display Network, Google stores a number in their browsers (using a “cookie“) to remember their visits. This number uniquely identifies a web browser on a specific computer, not a specific person. Browsers may be associated with a demographic category, such as gender or age range, based on the sites that were visited.

Any data collected will be used in accordance with our own privacy policy and Google’s privacy policy. You may opt out of Google’s use of cookies by visiting Google Ads Settings. You can also learn more about opting-out of Google Analytics by using the Google Analytics Opt-out Browser Add On.

2. Remarketing and Interest-Based Advertising

We also use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

Any data collected will be used in accordance with our own privacy policy and Google’s privacy policy. You can opt out of receiving targeted advertising through the Network Advertising Initiative (NAI) Opt–Out Page. Options are Device-specific, so if you use multiple Devices, you should opt out on each one. Even if you opt-out of targeted advertising, you may still see our advertisements while you are browsing, but they may not be targeted to you based on your interests.

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

Some social networks (i.e. Facebook), allow you to exercise ad choices, limit data collection and clear your history on that platform as well. For your convenience we have provided the links to some of the social networks:

Permission for Use

By submitting personal information at the Site, you are giving your consent and permission for any use that is consistent with uses stated in this Privacy Policy or disclosed elsewhere at the Site at the point you submit such personal information, and such consent will be presumed by PHSW, unless you state otherwise at the time you submit the personal information. Please do not request any such communications on behalf of an individual or company if you are not authorized to make the request.

Protecting Your Information

We would like our Site visitors to feel confident about using the Site to stay informed and receive technical product support. PHSW maintains reasonable safeguards to protect Personal Information against loss, unauthorized use, disclosure or destruction and when transferring or processing information. PHSW has implemented a security program to keep information that is stored in our systems protected from unauthorized access. Our Site is hosted in a secure environment. The Site servers/systems are configured with data encryption, or scrambling, technologies, and industry-standard firewalls. When you enter personal information, your data is protected by Secure Socket Layer (SSL) technology to ensure safe transmission. However, no electronic data transmission or storage of information can be guaranteed to be 100% secure. Please note that we cannot ensure or warrant the security of any information you transmit to us.

Withdrawing Consent to Use

If, after permitting use of your personal information, you later decide that you no longer want PHSW to include you on its mailing list or otherwise contact you or use your personal information in the manner disclosed in this Privacy Policy or at the Site, simply contact our company or click on the “Unsubscribe” button at the bottom of our email communication to you. All email communications provide an opt-out button to allow you to choose not to participate in future online marketing.

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

We may deny a deletion request where retaining the information is necessary for us or our service providers. For example, data may need to be kept to:

  • Track consumer complaints or product issues
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity
  • Comply with a legal obligation

Other Sites

The sites to which we link, including but not limited to the sites of third-party distributors, may have different privacy policies and practices from those disclosed here. These other websites may send their own cookies to visitors, collect data or solicit personal information. We assume no responsibility for the policies or practices of linked sites and encourage you to become acquainted with them.

Data Retention

When you submit a form on the Site, we will maintain your information for our records unless and until you ask us to delete this information.

Changes and Policy Updates

Please note, we may change information on the Site and/or this Privacy Policy at any time and any changes will be effective immediately upon the publication of revisions.

Contact Us

If you have any questions about our Privacy Policy, please contact us at:

PHS West, Inc.
6704 Bleck Drive
Rockford, MN 55373
RE: Privacy and Cookie Notice

Telephone: 1-888-639-5438

Or send us an email with your question at

Updated: January, 2021